Futures of Wellbeing
Role
When
Strategic process designer
& facilitator
2/2024 - 4/2024
WHY
Our world is constantly evolving, and the needs and expectations around our wellbeing are no exception. To stay relevant and competitive, Oriflame needed to be prepared for what's coming. A futures thinking workshop can be a powerful tool for us to achieve this.
This workshop won't be about predicting the future; it's about exploring a range of possibilities and their potential impact on our business. By engaging in this thought exercise, we can identify potential challenges and opportunities related to wellbeing trends - to make strategic decisions today that will position us to thrive in the years to come.
HOW
To explore a range of possibilities for the company's future, we conducted a futures thinking workshop. Through meticulous sourcing and synthesis of key trends from diverse sources, we built a rich tapestry of data. This data fueled the construction of several plausible future scenarios. Next, I facilitated a collaborative session with a cross-functional group of global leaders. Together, we analyzed these scenarios, identifying potential challenges and opportunities for both consumers and the industry. This culminated in the co-creation of compelling future directions and conceptual prototypes for our company's future focus on wellbeing.
